|
|
 |
Selling a Business - Set the Right Price |
|
|
|
a valuation
can effectively pre-qualify your business prior to exposing it to
the market. A pre-marketing valuation offers several benefits to you
and your intermediary as well as to the prospective buyer.
First and foremost, it can assist in establishing a realistic selling
price for your business. The emotional component of the transaction
can be reduced by a pre-marketing valuation, with your intermediary
bringing a business appraiser into the process as an unbiased advisor.
A business appraiser will approach your business from a purely objective
point of view. |
|
 |
|
| This
allows both you and your intermediary to utilize your time more effectively.
For your intermediary, it is less likely that marketing efforts will
be wasted promoting overpriced businesses. For you, it can limit unrealistic
expectations by providing a "reality check" while avoiding unnecessary
market exposure. |
|
|
|
