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Selling a Business - Set the Right Price |
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From
the perspective of the purchaser, third party valuations add credibility
to the selling price. In the absence of a valuation, a purchaser has
no way of quantifying the selling price of a business in order to
determine whether or not it is realistic. By seeing that the selling
price is in line with recent sales of comparable businesses, the anxiety
level of the purchaser is reduced. At the same time, the purchaser's
confidence level in the negotiation process is enhanced,
as is the likelihood of the transaction being financed by a third
party and eventually consummated. |
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net effect of utilizing a valuation as a marketing tool is a more
efficient use of resources by all parties concerned, a lower level of subjectivity
and often a shorter marketing process for your business. The cost
of these decision-making tools generally range from $1,000 to $10,000. |
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